NOW® Kelp delivers the natural nutrient profile found in genuine whole foods. Kelp is a large, leafy brown algae that belongs to the seaweed family and grows in the colder waters of the world's oceans. It is a good source of marine minerals, including potassium, magnesium, calcium and iron. It is also an excellent source of iodine, which has been shown to support healthy thyroid function. Your thyroid gland is responsible for producing the hormones that support normal cellular metabolism.